think it. spruce it.
That was our motto. We believed that we could tackle and solve almost anything, and elevate the visual and technological goals of our clients to levels that far exceeded even their own expectations.
We believed in building real experiences—with clients, between interfaces and users, between the digital and printed worlds.
We were a small but dedicated team of talented individuals who cared about our work, our process, and the relationships we forged.
At Spruce, I grew exponentially… as a designer, team member, builder of ‘the web,’ and project manager. Because our team was small, we sharpened our skills in every important sphere that keeps a hard working small business afloat. Somehow, amidst keeping the bills paid and projects coming in the door, we managed to make plenty of things we’re still proud of, including the Spruce brand itself.
The Spruce ‘cone’ made it well beyond the website, business docs and occasional t-shirt. At some point, I determined it was necessary to create hand-made large decals of the cone logo to place in and around Salisbury, MA (a dusty, broken beach town) where onlookers would have no clue what this oddly conical and bubbly shape was. To us, it felt as if we’d arrived, seeing our brand within the context of the ocean and plastered atop chipped painted walls.
As a design + interactive agency, it was important to us to share samples of our work, but more importantly, we wanted to communicate about our process in a fresh way that felt true to who we were and where our interests lie. We opted for an animated info-graphic approach.
The brand was expressive, yet minimalist. It spoke for us without getting in the way as we crafted designs and various documents to communicate with and serve our clients. It set a tone for the professionalism and determination of our team.