Artist Advocacy & Music Publishing
What if a music publishing organization existed which represented musicians in a more holistic way?
AAMP was a self-motivated project I created as a graphic design student at Massachusetts College of Art & Design. The focus of this exercise was to create a pocket folder system for an organization of our choosing. Having been a guitarist and songwriter for many years, I felt drawn to creating a music publishing company that focused on supporting their artists with advocacy in a musical era that’s been struggling to adapt and thrive in the age of media streaming and piracy. Enter AAMP (Artist Advocacy & Music Publishing).
For this system I created a pocket folder, which included a die cut in the cover that strategically placed the letterhead and brochure in position to show artist faces through a window. Even if you remove the letterhead, the artist faces still show on the cover because they are printed on the face of the brochure. The look remains consistent, and the pieces were carefully crafted to keep the faces in place. The folder also includes a business card.
The color scheme is primarily yellow and grayscale. I wanted to keep the look and feel bright, energetic, bold, and a bit edgy. Every artist is unique and special, yet putting them together in one giant grayscale wall represents their unified voice within “AAMP” as an organization.
I also created a full web design system, with the intention of connecting audiences with artists in a meaningful way.